London Eye Deals
Tesco Clubcard (3x value)
£10 in Clubcard points = £30 towards Merlin attractions including London Eye. Best deal available if you shop at Tesco.
2-for-1 with National Rail
Show a valid train ticket at the box office for 2-for-1 entry. Must have travelled by train that day. Check daysoutguide.co.uk for terms.
Combo tickets (save 30-40%)
Bundle with other Merlin attractions. London Eye + SEA LIFE + Tussauds from £60 vs £100+ separately.
Book off-peak
Weekday morning slots are cheapest. Summer weekends and school holidays are most expensive. Price difference can be £5-10 per ticket.